BODYCOFFEE™ Wins Best New Product Award at EX•TRACTS in New York
NEW YORK, NY - May, 2002-- San Francisco-based Stephka's Collection LLC BODYCOFFEE™ line beat out nearly 300 competing aromatherapy, fragrance and personal care products for top honors as the Best New Product Spring 2002 at EX•TRACTS New York, one of the nation's most prestigious cosmetics and skincare products shows.
The award was granted by a panel of editors from top industry magazines including Women's Wear Daily, Giftware Business, Beauty Fashion, European Cosmetic Markets and Export Magazine.
BODYCOFFEE™, Stephka's line of coffee-based skin care treatments, debuted at the trade show that drew over 7200 attendees.
Company founder Serge Kogan, said, "The response to BODYCOFFEE™ has been phenomenal and the buzz is growing. People are intrigued by the concept, and even skeptics appreciate the quality of our products. We already have promising retail negotiations in the works."
"I couldn't have imagined a better reception to our initial launch," said co-founder Stephanie Profitt. "I believe being selected as the Best New Product reflects the uniqueness of our product and its positioning, and underscores our ability to see it through."
Included in the BODYCOFFEE™ line are a full range of personal care products:
Invigorating Body Polish - a unique blend of ground Coffea Arabica, Dead Sea salt and essential oils, it exfoliates dead skin cells, draws impurities from the body and softens the skin.
Moisturizing Body Lotion - created with the enchanting coffee blossom essence, it penetrates deeply beneath the skin to soften and soothe the body.
Hydrating Body Balm - an all-natural blend of emollient-rich, therapeutic extracts and essential oils that nourish the skin.
Energizing Body Bar - a glycerin-based bar soap formulated with ground Coffea Arabica and Peppermint extract.
In addition, Stephka™ offers JAVABALM™, an all-natural lip balm formulated with coffee extract, other herbal extracts, oils and essential fatty acids to soothe and nourish dry, chapped lips.
"We've already enjoyed success in the private label market," said Profitt, "but we feel so strongly connected to these products that we wanted to offer them under our own brand so that we could tell the coffee plant's fascinating story and make its benefits readily available."
Profitt said the company's branded marketing approach captures the history and tradition of coffee with anecdotes describing therapeutic uses of the coffee plant throughout the ages. Witty, informative vignettes focus on a particular historical group, from Native Americans to 9th Century Abyssinians, and the role coffee played in their culture.
Following its initial debut at ExTracts, Stephka™ is offering products through traditional as well as unique distribution relationships. Please visit the company's website at www.bodycoffee.com for more information.
About Stephka's Collection LLC
Stephka's Collection LLC (or Stephka™), a privately-held San Francisco based company, was founded in April 2001, by Stephanie Profitt and Serge Kogan. Stephka™ first introduced the concept of coffee-based skin care products by distributing its coffee lip balm under a private label partnership with Peet's Coffee & Tea™, a retail chain of specialty coffee stores. In addition, Stephka™ has a select list of private-label clients, including Yahoo!, Ravenswood Winery, Bad Ass Coffee Company and Birkenstock USA.
Please visit the company's website at www.stephka.com for more information.
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